Dan ReddishCo-founder · South YorkshireFourteen years of packed rooms, then six years of packed pipelines.
Dan spent 14 years promoting nightclubs across Doncaster, Leeds and Sheffield. No marketing degree, no agency background. Just years of learning, week after week, what makes people show up.
It turns out filling a dance floor and filling an adviser's diary are the same job: understand exactly who you want in the room, put the right message in front of them, and make showing up the obvious choice.
When COVID shut hospitality overnight, Dan rebuilt around the clients who were busiest: mortgage brokers. Hundreds of advisers later, that work became a repeatable method, and the method became AI Wealth Partners.
He still lives in South Yorkshire. Still opens every call asking about your week before your numbers. The brand promise, work less, earn more, enjoy life, is how he actually runs his own diary, which is rather the point.
Instinct finds it. Discipline keeps it working.
Fourteen years of promotion teaches you what makes people show up. Six years inside financial services teaches you the other half: nothing survives contact with a regulated firm unless it's written down.
So that's how AIWP runs. Every method documented, every outreach sequence in writing before it's sent, every claim dated and attributed before it appears anywhere. If it can't be handed to a compliance function and read line by line, it doesn't ship.
It's why the results page on this site is shorter than most competitors' testimonial walls, and why the clients on it were happy to be named.
The method started in the UK, and most of our clients are here, so the examples on this site are British: pounds, IHT, the local networks. But the system itself, the positioning, the research, the outreach, travels. We work with advisers internationally, and adapt the specifics to your market and your regulator.